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  • Candy Koated Studio

6 Proven Strategies to Boost Your Online Real Estate Listings with Professional Photography and Virtual Staging

professional photography

In today's dynamic real estate market, exposure is critical. With most potential clients searching online, your real estate listings must stand out. With this in mind, high-quality photography and virtual staging have become increasingly popular for generating leads and selling properties. This blog will explore five proven strategies to boost your online real estate listings with professional photography and videography corporate branding. 

1) 2024 Trends and Technology: iGuide

At Candy Koated, we specialize in offering iGuide Photography services explicitly tailored for Realtors. By seamlessly integrating floor plans and visual data into our images, iGUIDE offers an intuitive and practical way to digitally navigate and explore homes and businesses ready to be showcased. With our iGuide Photography services, you can effortlessly save time and energy when listing new properties on the market. Our advanced iGUIDE system provides:

  • A highly efficient solution for mapping interior spaces.

  • Delivering precise floor plans.

  • Measurements.

  • Reliable property square footage.

2) Quality Photography is Key

Regarding real estate, the importance of quality photography cannot be overstated. A high-quality photograph can convey everything from a room's ambiance to a property's architectural details. Therefore, it is crucial to invest in professional photography. Hire a professional photographer who can capture the best images of your property to showcase to potential clients.

3) The Power of Virtual Staging

Virtual staging is another powerful tool available to real estate professionals. The technology digitally places furniture, decor, and other items in a room to give it a realistic feel. This is an excellent option for homes that are vacant or have outdated sets. Virtual staging allows potential buyers to visualize a property's potential and helps them envision what their life could look like in that space.

4) Use Aerial Photography to Highlight Your Property's Features

Aerial photography is another marketing tool to showcase a property's location and features. This is a popular option for properties with large estates, expansive grounds or fabulous views. Aerial photography provides gorgeous, sweeping statements that showcase your property's features. When potential buyers are looking to purchase a property, they consider not only the physical structure and land but also the surrounding community. Drone footage provides a distinctive viewpoint by capturing the true essence of a property, going beyond just its interior.

5) Use Virtual Tours to Showcase Your Properties

Virtual tours give the potential client a more immersive experience with the property. Online buyers often want to get a feel for the property before they make an appointment to see it in person. Virtual tours allow potential clients to see the property from the comfort of their own homes, which can eliminate unrealistic expectations. Virtual tours generate more interest and can provide more information than static photos.

6) Use Social Media to Generate Interest

Social media platforms such as Facebook and Instagram are perfect places to share professional photos and virtual tours of your properties. You can use social media to generate interest through sharing your listings with your followers; you can also sponsor your ads to reach potential buyers. Social media can also be a great tool to highlight the features and amenities of a property or recent sales in a given area.

With today's technology and online shopping trends, standing out among your competition is crucial. By utilizing high-quality photography and virtual staging in your real estate listings, you are more likely to attract potential buyers and generate leads. These six strategies have effectively boosted online real estate listings, leading to higher profits and more satisfied clients. Consider implementing these tools for your upcoming property listings and reap the benefits of increased exposure and success. 

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