Tips on Your Google Business Profile Pics

A Google Business Profile is more than a pin on a map. It’s the storefront that most people see first, and the set of photos that helps them decide whether they tap for directions or keep scrolling. Strong, original images can answer shoppers’ questions about your location and products in a couple of seconds.  

Red Deer photographers on what works for GBP 

Think of your GBP profile as a virtual ad. If you have a business property, lead with a clean, welcoming cover image that shows the exterior and your main entrance. Shoot it straight on, with clear signage and no cars blocking the view.  

Next, show proof of what you do. If you’re a bakery, capture the pastry case at 8 a.m. when it’s full. If you run a salon, show a stylist mid-cut with tidy tools in the background. If it’s a fitness studio, photograph a class in motion.  

Round out the set with useful details. Photograph parking signs, accessible ramps, bike racks, hours posted on glass and any entrance quirks like a buzzer or rear alley door. Add one seasonal image each quarter so the profile looks current without turning into a décor album. That rhythm gives searchers recent visual cues and helps the gallery feel alive. 

Profile Photos that Play by Google’s Rules 

Good photos are required to build trust with customers and stay within the Google Business Profile policy. Google does not allow copy-pasted imagery from manufacturer sites or online shops in your profile. Stock images, catalogue mock-ups and watermarked product photos can be flagged or removed. Even if they slip through, they undercut credibility because they don’t show your actual location, inventory or team.

Industry roundups consistently find that professional-quality, real-world photos improve how a listing performs because they help people picture the experience they’ll have when they arrive, not an idealized version from a global brand library. A helpful overview of why authentic imagery influences real estate buyers applies neatly to local businesses too, because the psychology is the same — people respond to spaces that feel real, specific and well lit. 

Build a Gallery that Appeals to Browsers 

Photograph your own stock, or have it professionally photographed. Don’t use web pictures from Amazon just because you sell the same product. Use soft, even light and neutral backgrounds. Keep reflections and glare under control so textures read clearly. If you sell seasonal items, take a quick refresh when the display changes, then archive older images so the set stays focused. 

Update your Google Business Profile pics quarterly to keep this fresh! Winter with cozy textures, spring with greenery, summer exteriors at golden hour, fall with a crisp reset. New content keeps the grid current and Google interested in displaying your goods.